We’ll be honest: this kind of thing’s gold for a brand/retailer like North Coast Wetsuits. When you get a recommendation through via a third party site like South West News it’s a big win. For anyone who knows about working in digital; owning and operating a website business there are lots of ways to get your voice heard. One common strategy is paid for adverts. More powerful (and more efficient) however is having another website with a decent following mentioning you and putting a website link on their page as South West News have done. Without influence from us it’s a great thing to have happen.
Of course, if it’s a news story positioning a brand/company in a negative light then it possibly isn’t so great. Although how does the old saying go? ‘No such thing as bad publicity’. But we definitely prefer the positive aspect of articles like the one mentioned here: Top places to buy wetsuits in Cornwall.
Check out what SW News have to say about NCW here.